Palma Camargo

Palma CamargoPalma CamargoPalma CamargoPalma Camargo
  • About
  • Work Experience
    • Consumer Profiles
    • Category Research
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Palma Camargo

Palma CamargoPalma CamargoPalma Camargo
  • About
  • Work Experience
    • Consumer Profiles
    • Category Research
  • Gallery

The Baja Sol project included both category and consumer segmentation research. The research included analyzing what products are currently available in the category, understanding consumer preferences and trends, and identifying potential opportunities for market entry. The decks provided were used to inform overall brand guidelines.

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View Palma's CV Here


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